# Analytics without tracking people

> Visits, sources, funnels and carts, with no personal data stored at all.

Source: https://docs.dashfordevs.com/v1/analytics-and-money/analytics · Topic: Analytics, payments and finance · Updated: 2026-11-07

Open **Analytics** in the dashboard sidebar. You see visits, where they came from, which pages they landed on, the checkout funnel, abandoned carts, UTM campaigns and sessions.

## Private by design

Most analytics tools keep a record of every person. Ours does not, because for a health store "this person looked at this product" is itself sensitive:

-   visitors get a **random id that changes every year** and cannot be traced back to a person;
-   addresses are cut to the path (no query strings), locations to the region, times to the hour;
-   **only totals are kept**, and any number below 11 is hidden, so a small group cannot be singled out;
-   for sensitive products, the name is masked in reports (for example `*****57`).

You still get the numbers that matter: traffic, conversion, best sellers, campaigns.

## Connected sources

Under **Analytics → Connected sources** you can connect [Google Analytics 4](https://support.google.com/analytics/answer/10089681), [Google Search Console](https://search.google.com/search-console/about) and [PostHog](https://posthog.com/docs) and see their numbers here. Those are third parties with their own rules; for a health store, only send them what their agreement with you allows.

## Hound SEO

**Hound SEO** in the sidebar checks your site's pages for search problems (titles, descriptions, broken links, speed) and tracks your keywords.