Google Analytics (GA4)

Overview

Connect Google Analytics 4 (GA4) to your storefront for detailed visitor analytics, conversion tracking, and audience insights.

Setup

1. Create a GA4 property at analytics.google.com
2. Copy your Measurement ID (starts with G-)
3. Go to Settings → Analytics in the dashboard
4. Paste your GA4 Measurement ID
5. Save

Automatic Events

Once configured, DashForDevs automatically sends these events to GA4:

• page_view — Every page load
• view_item — Product page views
• add_to_cart — Items added to cart
• begin_checkout — Checkout started
• purchase — Order completed

Custom Events via SDK

// Events tracked through dash.tracking also fire to GA4
dash.tracking.capture("custom_event", { key: "value" })

Next Steps

• PostHog — Product analytics
• Conversion Funnel — Funnel analysis