UTM Tracking
Track marketing campaigns with UTM parameters.
Updated
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Overview
UTM parameters let you track where your traffic comes from. DashForDevs automatically captures UTM parameters from URLs and associates them with customer sessions.
UTM Parameters
| Parameter | Purpose | Example |
|---|---|---|
utm_source | Traffic source | instagram |
utm_medium | Marketing medium | social |
utm_campaign | Campaign name | summer-sale |
utm_term | Search keyword | blue dream |
utm_content | Ad variation | banner-a |
Example URL
https://yourstore.com/products?utm_source=instagram&utm_medium=social&utm_campaign=summer-sale
How It Works
When a visitor arrives with UTM parameters:
- Parameters are automatically captured by the tracking module
- They're associated with the visitor's session
- If the visitor places an order, UTM data is linked to the order
- View attribution data in the dashboard under Analytics
Next Steps
- Conversion Funnel — Measuring conversion rates
- ThoughtMetric — Advanced attribution