Organize customers with tags and automated segments.
Updated
Tags and segments help you organize customers into groups for targeted marketing, personalized experiences, and analytics. Tags are managed through the dashboard and can be read from the storefront.
Tags are included in the customer profile:
import dash from "@/lib/dash"
const { customer } = await dash.auth.getProfile()
// customer.tags = ["vip", "wholesale"]
// customer.tier = "gold"
// customer.tier_name = "Gold Member"
// Show VIP-only content
if (customer.tags?.includes("vip")) {
// Show exclusive products or discounts
}
// Show tier-specific pricing
if (customer.tier === "gold") {
// Display gold member pricing
}
Tags are managed via the dashboard or the admin API (requires secret key). See Dashboard API for programmatic tag management.