Analytics without tracking people

Open Analytics in the dashboard sidebar. You see visits, where they came from, which pages they landed on, the checkout funnel, abandoned carts, UTM campaigns and sessions.

#Private by design

Most analytics tools keep a record of every person. Ours does not, because for a health store "this person looked at this product" is itself sensitive:

• visitors get a random id that changes every year and cannot be traced back to a person;
• addresses are cut to the path (no query strings), locations to the region, times to the hour;
• only totals are kept, and any number below 11 is hidden, so a small group cannot be singled out;
• for sensitive products, the name is masked in reports (for example *****57).

You still get the numbers that matter: traffic, conversion, best sellers, campaigns.

#Connected sources

Under Analytics → Connected sources you can connect Google Analytics 4, Google Search Console and PostHog and see their numbers here. Those are third parties with their own rules; for a health store, only send them what their agreement with you allows.

#Hound SEO

Hound SEO in the sidebar checks your site's pages for search problems (titles, descriptions, broken links, speed) and tracks your keywords.